GP L-A-B-S
Lab-grown Adaptive Business Solutions
Most Agencies Deliver What You Ask For. We Build What You Didn’t Know You Needed—Yet.
GP Labs is our internal innovation space at GP CloudWorks. It’s where we quietly build and test smart tools, automations, and workflow improvements to make our clients’ systems faster, leaner, and more effective.
We don’t do innovation for the sake of novelty; we do it to improve outcomes. If there’s a better, faster, or simpler way to help service businesses generate and close more leads, we’ll find it here first.
Why GP Labs Exists
We’re not just here to deliver results—we’re here to keep improving them.
GP Labs is how we stay ahead of the curve and make sure our clients benefit from the best strategies, automations, and experiments we’ve tested. It’s our commitment to always asking:
“How can we make this better for our clients?”
Even when we’re hitting goals, we’re still looking for the next lift.
A Few Things We’ve Been Building
AI Missed-Call Responder
Turns missed calls into instant, friendly text replies that re-engage leads before they move on.
Why it matters: You stop losing leads to voicemail and star
Predictive Lead Scoring
Ranks incoming leads based on engagement signals so sales teams know who to prioritize first.
Why it matters:
Focus your energy on the leads most likely to close.
In active testing.
Smart Review Booster
Automatically sends branded review requests post-job. Helps you collect more reviews and strengthen local SEO—without follow-up fatigue.
Why it matters:
Build social proof without adding tasks to your plate.
Now integrated into select campaigns.
1-Click Estimate Button
A simple, mobile-friendly quote request button designed for local service websites. Saves clicks. Captures more leads.
Why it matters:
Reduces drop-off and lets prospects convert faster.
Prototype in final development.
How We Turn
Ideas Into Outcomes
We follow a simple cycle we call:
The Innovation Loop
- Spot a pattern or bottleneck in real client workflows
- Build a focused solution that’s frictionless and practical
- Test it in private beta to avoid disruption
- Integrate it into client systems when proven successful
Every tool we test serves one goal: better results for our clients.
You might not see every experiment we’re running. But if you work with us, you’re already benefiting from the ones that worked.
Why This Matters to You
One small automation tested in GP Labs helped a client recover 35 missed leads in just two weeks, with zero extra effort.
Our clients don’t need to ask for innovation—we bake it into everything we do. From AI follow-ups to performance tweaks, every improvement we test here becomes another way to make your system smarter.
The Bottom Line
GP Labs isn’t a product. It’s proof that great results are just the starting line.
If there’s a better way to help your business grow, we’ll find it, test it, and add it to your system when it’s ready.
You won’t always see Labs. But you’ll feel it in every lead you close faster, every task you don’t have to chase, and every update that makes your system perform better than it did yesterday.
Let’s
build smarter, together.
